Creativity. Purpose. Recognition.

Advanced Marketing student Jose Novas took on a classroom PSA project and turned it into something truly powerful. Tasked by teacher Melissa Crabtree with promoting a meaningful cause, Jose chose Rachel’s Challenge. He wrote the script, crafted illustrations and created the animation all on his own. His project didn’t just stand out—it got noticed by the organization’s CEO. 👏

💬 “It’s clear you put a lot of thought into the message and the visuals. It’s impressive. You’re using your voice to make a difference!”, said Kristi Krings, Rachel's Challenge's CEO.

Even better? In a surprise videocall during a class day, Kristi announced the plan to use Jose’s video as an official promotional piece—with full credit to him.

Way to go, Jose! You’re proof that passion and purpose can make an impact. 🌟

Watch Jose’s video published by Rachel’s Challenge on their official Facebook and Instagram pages.

About Rachel’s Challenge:

Rachel’s Challenge addresses the root causes of school violence, bullying, prejudice, and self-harm through student wellness programs that build connection, hope and resilience. Visit rachelschallenge.org for more information.